APEX OBC

In 2024, Apex OBC required a complete refresh of their digital presence. I led the full website rebrand and handled all technical and operational improvements to strengthen the brand online and create a smoother, more professional user experience.

I was responsible for transforming the website’s structure, visuals, and functionality to ensure it aligned with the company’s identity and offered a clear, intuitive pathway for users.

My contribution included:

• Complete website rebrand: redesigned the full visual identity, layout, and user experience to create a modern, trustworthy, and conversion-driven website.

• Website management: oversaw day-to-day updates, technical maintenance, performance checks, and platform improvements.

• Technical implementation: enhanced the website’s structure, navigation, loading speed, and integrated necessary tools and functionalities across the site.

• SEO optimisation: improved on-page SEO, metadata, headings, speed, and keyword structure to increase search visibility and organic traffic.

• Conversion-focused improvements: optimized user flow, contact pathways, and call-to-action placement to increase engagement and inquiries.

Outcome

The revamped Apex OBC website is faster, clearer, and more aligned with the brand’s professional image—resulting in improved usability, stronger credibility, and increased conversion potential.