BEAUTY WINKEL

In 2022, BeautyWinkel partnered with us to completely revamp their online presence. We were responsible for the entire process, from branding to the launch of their new Shopify-based webshop:

  • Led the creation of a fresh, cohesive brand identity that resonated with BeautyWinkel’s target audience.

  • Developed a new, fully optimized Shopify webshop, designed to enhance the customer experience and streamline the purchasing process.

  • Conducted extensive UX research and A/B testing to ensure the site was user-friendly, with every detail optimized for conversion and customer satisfaction.

  • Played a key role in product editing, ensuring that each item was presented in the best possible way to attract and retain customers.

  • Managed the development and implementation of new features that made the shopping experience smoother and more personalized.

  • Orchestrated marketing campaigns to launch the new webshop, driving traffic and boosting initial sales.

Being involved in every aspect of this project, from initial concept to final launch, was both challenging and rewarding. The result was a highly successful new online presence for BeautyWinkel, with increased customer engagement and a solid foundation for future growth.

Duration: 8 months
Platform: Shopify
Theme: Custom theme
Link: https://www.beautywinkel.nl/

Comparison of four different skin types: normal, acne prone, sensitive, and anti-aging, with a woman holding a perfume bottle.
A black lipstick tube with a pink lipstick inside, and a black cap with an orange logo, displayed on a white background.
A woman with short brown hair and fair skin, smiling in a close-up portrait. She is wearing a light-colored top with red and white patterns.