I Love Chicas Academy

In 2025, I Love Chicas Academy began a complete digital transformation, and I was fully involved in the redesign, development, strategy, and long-term growth of the platform

I led the full website rebrand—from concept to execution—ensuring the brand identity, visuals, and technical structure aligned with the academy’s mission, audience, and business goals.

My contribution included:

• Complete website rebrand: revamped the entire visual identity, structure, and user journey to create a more modern, intuitive, and high-converting website.

• Website management: handled all updates, optimizations, technical improvements, maintenance, and day-to-day digital operations.

• Technical implementation: improved the site’s architecture, navigation, page performance, and integrations across the platform.

• SEO optimisation: implemented on-page SEO, keyword strategy, metadata, speed improvements, and content optimisation to boost visibility and organic traffic.

• Conversion-focused improvements: enhanced funnels, user flow, and call-to-action strategy to improve engagement and sign-ups.

• Consultancy & digital strategy: advised on long-term brand positioning, content direction, growth opportunities, and customer experience.

• Growth management: monitored analytics, identified opportunities, planned and executed improvements to scale visibility, traffic, and engagement.

Outcome

The new website is cohesive, modern, SEO-structured, and built for long-term growth—resulting in improved user experience, higher visibility, and stronger brand presence.