Pleasurements

In 2021-2022, Pleasurements underwent a significant rebranding to better align with its luxury lingerie market. I was deeply involved in this comprehensive project:

  • Played a crucial role in the rebranding process, ensuring that the new website reflected the brand's refined identity and catered to its exclusive clientele.

  • Managed the website migration, which involved integrating new features and functionalities while preserving the site's integrity and enhancing user experience.

  • Led multiple sessions with lead developers to design and implement new functionalities, ensuring that the site was both visually appealing and technically robust.

  • Coordinated with third-party vendors to incorporate additional features, enhancing the site’s performance and customer engagement.

  • Directed digital campaigns that supported the rebranding efforts, driving traffic and boosting online sales.

This project was both creative and challenging, it was a resounding success, positioning Pleasurements as a standout brand in its niche market.

Duration: 12 months
Platform: Shopify
Theme: Custom theme
Market: Multi-martket, multi-currency, multi-lingual
Link: https://www.pleasurements.com/

Three women modeling different styles of lingerie on a website, with prices listed below each item.
A woman in black lace lingerie sitting on a bed, with a desk and a phone in her hand, in a dimly lit room, as part of a lingerie brand's promotional content.
Images of a woman modeling black lace lingerie and an open-cup bra with gold jewel accents. She wears different poses, including front, back, and side views, and also wears a black hat in some shots.