Reedin kites

In 2023, Reedin Kites embarked on a major website overhaul to better showcase their cutting-edge kiteboarding equipment. I was deeply involved throughout the entire project:

  • As a key member of the UX design team, I worked extensively on ensuring that the website highlighted the unique features of Reedin’s products, making them accessible and appealing to both novice and experienced kiteboarders.

  • Led UX research efforts to understand user needs, resulting in a user experience that seamlessly blends functionality with an engaging design.

  • Overcame challenges in presenting the technical specifications and performance features of the equipment in an intuitive way, enhancing the overall user experience.

  • Managed the development of a fully responsive site, ensuring compatibility across all devices.

The new Reedin Kites website not only captures the thrill of kiteboarding but also provides users with a detailed, immersive experience that effectively showcases the brand's innovative products.

Duration: 7 months
Platform: Shopify
Theme: Custom theme
Link: https://zenggi.com/

Advertisement for surfboards showcasing two models, Superwave and Nobrainer, with a description emphasizing handcrafted quality, durability, and waterproof features.
Two men carrying foil kites and gear for kite surfing. The left man is standing with a high aspect foil kite, and the right man is holding a mid aspect foil kite, both smiling and outdoors.
Three types of kite surfing wings displayed with descriptions: Supernatural, Supernatural SSD, and Hypernatural. Each wing shown with different colors and designs.